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<p class=MsoNormal><img width=93 height=104
src="BA%20(Hons)%20Marketing_files/image001.gif" align=left hspace=12></p>

<p class=MsoNormal><b><span style='font-family:"Myriad Pro","sans-serif"'>Marketing
BA (Hons)</span></b></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Myriad Pro","sans-serif"'>&nbsp;</span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Myriad Pro","sans-serif"'>This
course is run over three years for full time and six years part time. </span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Myriad Pro","sans-serif"'>&nbsp;</span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Myriad Pro","sans-serif"'>UCAS
Code: N500</span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Myriad Pro","sans-serif"'>&nbsp;</span></p>

<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Myriad Pro","sans-serif"'>Course
Content</span></b></p>

<p class=MsoNormal style='line-height:120%;background:white'><span lang=EN
style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>This
degree has two main aims: </span></p>

<ul type=disc>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>To
     provide a robust foundation in the principles of marketing, relevant to
     the professional standards of the Chartered Institute of Marketing </span></li>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>To
     prepare students for a variety of roles within marketing: product manager,
     brand manager, advertising executive </span></li>
</ul>

<p class=MsoNormal style='line-height:120%;background:white'><span lang=EN
style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>Core
modules will establish your understanding of marketing theory and practice and
also develop other key abilities required by business organisations: IT skills,
communication skills, analytical skills. Course modules will allow you to focus
on specific areas of marketing relevant to a particular career choice. <br>
<br>
When you graduate you will be able to:</span></p>

<ul type=disc>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>Demonstrate
     a comprehensive understanding of marketing theory </span></li>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>Analyse
     strategic market behaviour </span></li>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>Understand
     the principles and responsibilities of other management functions,
     including human resources and accounting and finance </span></li>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>Show
     a real awareness and understanding of contemporary global business issues </span></li>
</ul>

<p class=MsoNormal style='line-height:120%;background:white'><span lang=EN
style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>On
a more practical level you will be able to: </span></p>

<ul type=disc>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>Apply
     relevant techniques to identify and exploit market opportunities </span></li>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>Devise
     appropriate marketing objectives around customer acquisition and retention
     </span></li>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>Plan
     and execute research projects </span></li>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>Effectively
     communicate results at whatever level appropriate to the audience </span></li>
</ul>

<p class=MsoNormal style='line-height:120%;background:white'><span lang=EN
style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>This
course delivers a good balance between academic and vocational content. It is
about delivering a good grounding in marketing and management theory whilst
also preparing you for a successful career.<br>
<br>
</span></p>

<p class=MsoNormal style='line-height:120%;background:white'><span lang=EN
style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>It
also cultivates the intellectual capacity to allow you to continue to develop
and keep pace with a changing business environment. </span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Myriad Pro","sans-serif"'>&nbsp;</span></p>

<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Myriad Pro","sans-serif"'>Year
One Core Modules (subject to change)</span></b></p>

<ul type=disc>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>Analysis
     of Business </span></li>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>International
     Business in Focus</span></li>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>Personal
     Development and Careers</span></li>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>Economics
     for Business and Management</span></li>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>Introduction
     to Accounting and Finance</span></li>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>Introduction
     to Organisations and Management</span></li>
 <li class=MsoNormal style='line-height:120%;background:white'><span lang=EN
     style='font-size:11.0pt;line-height:120%;font-family:"Myriad Pro","sans-serif"'>Marketing
     Essentials</span></li>
</ul>

<p class=MsoNormal><b><span style='font-size:11.0pt;font-family:"Myriad Pro","sans-serif"'>Entry
Requirements</span></b></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Myriad Pro","sans-serif"'>200
tariff points at A Level or an advanced level qualification in a related
subject. Three GCSEs at grade C or above including mathematics and English.</span></p>

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